Senior Field Marketing Manager

HockeyStack is an Applied AI company on a mission to automate sales, marketing, and customer success for B2B companies. We build the most complete and accurate picture of the B2B buyer by integrating with every tool your team uses, partnering with third-party data providers, and deploying custom AI research agents. We use this data to power applications that automate high-value, high-complexity workflows across the go-to-market and revenue teams. Our core products include:

• Marketing Intelligence – instantly answers questions like “What led to that sudden drop in pipeline?”

• Account Intelligence – surfaces next-best actions to help reps move target accounts toward conversion

Since launching in January 2023, we’ve come through Y Combinator, raised a $20M Series A led by Bessemer. We’re growing 3× year-over-year, have hit multimillion ARR, and process over 60 TB of GTM data monthly. Based at our San Francisco HQ, we operate fully in-person, move fast and hire people who are ready to win.

Your Mission

As Senior Field Marketing Manager, you’ll architect and own HockeyStack’s entire field marketing motion — turning strategy into unforgettable experiences that drive pipeline, deepen customer relationships, and fuel our GTM team’s growth targets. From intimate executive dinners to large-scale regional campaigns, you’ll be the force that turns our brand into a presence our prospects and customers can’t ignore.

What You’ll Do

• Build and scale HockeyStack’s field marketing program from the ground up — strategy, execution, and optimization.

• Design and run high-impact in-person experiences: executive dinners, roundtables, industry events, and customer meetups.

• Partner closely with Sales and the CRO to ensure every program aligns with pipeline goals, territory plays, and account strategies.

• Own all event logistics end-to-end: venues, vendors, budgets, communications, and flawless onsite execution.

• Launch regional campaigns that amplify our brand, accelerate deals, and deliver measurable revenue impact.

• Track and report ROI, pipeline influence, and event performance to leadership.

• Continuously refine programs based on GTM feedback, data, and results.

What We’re Looking For

• 5–7+ years in field marketing, demand gen, or event marketing at a high-growth B2B SaaS company (mid-market/enterprise focus).

• Proven track record building and scaling field marketing programs that directly moved the revenue needle.

• A master organizer and project manager — able to juggle multiple complex programs without missing a beat.

• Experience partnering with senior sales leaders and influencing executives.

• Creative, scrappy, resourceful, and biased toward action.

• Based in San Francisco and ready to be in our office 5 days a week.

✨ Why Join Now?

We’re at an inflection point. The product is proven, the market is massive, and the opportunity is wide open. You’ll be joining a company with real traction, rapid growth, and meaningful backing—where every person still shapes the outcome. This isn’t just a job. It’s a chance to build something category-defining with people who care deeply about doing it right.

The salary range for this role is $100,000– $160,000 USD annually, depending on experience, location, and qualifications.

HockeyStack is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status. We celebrate diversity and are committed to fostering an inclusive environment for all employees.