Director of Growth & Brand

• Director of Growth & Brand Industries: Metabolic Healthtech Working Model: Remote Salary: $130,000 -150,000

About the Company

An early-stage HealthTech company backed by institutional investors is redefining metabolic health through personalized, medically responsible solutions focused on real outcomes. Grounded in trust and clinical integrity, this high-growth startup leverages innovative technology and integrated branding to build long-term relationships with patients and partners. Their mission is to scale impactful health innovations nationally, emphasizing trust, cultural relevance, and patient-first strategies. The Role Seeking a seasoned Marketing Director to lead the company’s full-funnel marketing efforts—spanning paid acquisition, brand positioning, and lifecycle retention. This role exists to integrate brand and performance strategies that drive scalable customer acquisition, retention, and enterprise engagement. You will own key outcomes, partner with cross-functional teams, and directly impact the company’s growth trajectory. Key Responsibilities:

• Develop and execute a comprehensive marketing strategy that aligns brand and performance to maximize growth and trust.
• Own performance marketing across digital channels, ensuring CAC, MER, and revenue targets are met or exceeded.
• Lead brand positioning initiatives, translating core messaging into creative campaigns and scalable content.
• Manage partnerships with influencers and community organizations to amplify brand awareness and customer engagement.
• Build lifecycle marketing programs to enhance retention, reduce churn, and increase customer lifetime value.
• Collaborate with sales and product teams to create compelling employer and patient-facing materials.
• Leverage AI tools to optimize campaigns, generate insights, and accelerate experimentation cycles.
• Build and mentor a high-performing marketing team, fostering a culture of ownership, learning, and innovation.

Requirements / Who We’re Looking For:

• 10+ years in growth, lifecycle, or performance marketing.
• 2+ years in regulated consumer sectors such as healthcare or wellness.
• Hands-on experience managing digital channels, agencies, and cross-functional teams.
• Strong analytical skills with a focus on data-driven decision-making.
• Proven success scaling growth through trust and brand integrity.
• Deep understanding of lifecycle marketing and customer retention.
• Experience with AI tools and modern marketing technologies.
• Strategic mindset paired with a bias for action.

Why Apply?

• Lead transformative growth strategies at a healthtech innovator committed to trust and clinical integrity.
• Own the full marketing funnel, directly shaping customer experience and business outcomes.
• Collaborate with a visionary leadership team in a remote-friendly environment.
• Accelerate your career in a high-impact role within a mission-driven company.
• Be at the forefront of health innovation and digital marketing evolution.
• Drive meaningful health improvements at scale, making a lasting difference.

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