Remote Chief Media Strategist
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior VP Media - REMOTE. This role is pivotal in shaping the media strategy for our university partners and driving their enrollment goals through innovative marketing approaches. You'll lead a team of media specialists and leverage both digital and traditional media channels, ensuring strategies are data-driven and effective. The impact of your work will resonate across multiple universities, enhancing their visibility and operational success. If you thrive in a fast-paced environment and are passionate about media strategy and performance, this is the role for you. Accountabilities
- Lead the development of full-funnel media strategies to acquire qualified leads.
- Own media planning, buying, and performance across digital and traditional channels.
- Manage and coach a multidisciplinary team of paid and organic media specialists.
- Serve as the senior authority on media strategy and performance marketing best practices.
- Foster a high-performance team culture focused on accountability and innovation.
- Oversee campaign planning and optimization across multiple media channels.
- Guide audience strategy, budget allocation, and creative testing.
- Evaluate and implement new technologies to improve media performance.
- Own performance against key KPIs and drive continuous optimization.
- Serve as a senior marketing advisor in client engagements.
Requirements
- 12+ years of experience in media, digital marketing, or demand generation.
- Proven leadership experience managing teams and agency partners.
- Deep expertise across paid search, paid social, and performance marketing.
- Experience with traditional media channels like CTV and radio.
- Strong understanding of SEO and conversion rate optimization.
- Proven track record in lead generation and performance marketing.
- Experience informed by audience insights and market research.
- Strong financial acumen with experience in budget management.
- Exceptional leadership and communication skills.
- Bachelor’s degree or equivalent experience; advanced degree preferred.
Benefits
- Work from the comfort of your home office.
- Competitive compensation package.
- 401K plan with matching contributions.
- Comprehensive insurance coverage including medical, dental, and vision.
- Paid parental leave and pre-tax commuter benefits.
- 4 weeks of paid vacation plus 10 paid holidays.
- Access to mental health resources.
- Annual education stipend for personal and professional growth.
- Opportunities for career development and advancement.
- Inclusive workplace culture valuing diversity and individuality.
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