Growth Lead – Retention, UGC

Job Description:

• Own onboarding for Shopify brands - from install to first live UGC campaign
• Work directly with founders and ecommerce teams to identify growth gaps across retention, reviews, and customer content
• Design and launch post-purchase flows that drive UGC / CGC, reviews, and repeat purchase
• Build and optimise retention flows using rewards, Wallet passes, and incentives
• Increase volume and quality of customer content across photos, videos, and reviews
• Analyse campaign performance across brands and turn insights into repeatable growth playbooks
• Identify opportunities to improve conversion, retention, and LTV through customer content
• Feed merchant insights into product to shape features around real ecommerce needs

Requirements:

• Experience working with Shopify brands or within D2C ecommerce
• Strong understanding of UGC, customer reviews, and content-driven growth
• Proven ability to drive retention and repeat purchase in ecommerce
• Experience building post-purchase or lifecycle flows that convert
• Comfortable working directly with founders and ecommerce operators
• Strong grasp of ecommerce metrics - conversion, retention, LTV
• Experience with rewards, loyalty, or incentivised engagement is a plus
• Clear, practical communicator with a bias to action
• Comfortable in an early-stage, high-ownership environment

Benefits:

• Work directly with founders across product, growth, and GTM
• High ownership across retention, revenue, and product direction
• Shape how Shopify brands use customer content for growth
• Be part of an early-stage company and define the playbook

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