SEO / GEO Manager

Who we are

Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution. 

Since our inception in 2014, we’ve scaled to a $2 billion valuation and gained a presence in 6 countries globally - Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 350,000 businesses and more than 2 million employees. 

The EH Way

At Employment Hero, we’re proud of our unique DNA, which we call The EH Way.

1. We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
2. We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy 
3. We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
4. We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission
5. We Live by Our Values - we role model our values 100% of the time
6. We Expect High Performance - we set a high standard and we’re not satisfied with being average

This role

Search is changing faster than it ever has. AI Overviews, ChatGPT, Perplexity, and generative answers are reshaping how people find information — and how brands win or lose visibility. At Employment Hero, we're not watching that shift from the sidelines.

We're hiring an SEO Manager who takes genuine ownership of organic performance across four markets, someone who thinks commercially, works autonomously, and leads execution across people and platforms, not just tools. You understand that getting a brand cited in an AI-generated answer is becoming just as strategic as ranking #1 on Google, and you've already started thinking about how to get there.

This is a hands-on, multi-region role covering Australia, New Zealand, the UK, and Canada. You'll work closely with our Global SEO Lead to execute and evolve our global organic strategy, spanning technical SEO, content, link building, and GEO, and help shape how Employment Hero shows up across both traditional and AI-driven search surfaces.

If you've built Claude workflows that replaced hours of manual work, check Perplexity to see how your brand is described, and can connect organic traffic to pipeline — this role was written for you.

This will include

• Run technical SEO audits across Employment Hero's websites, own the fix pipeline, and manage freelancers and suppliers to get changes shipped
• Monitor GA4, GSC, Ahrefs, and SEMrush for traffic fluctuations and strategic signals — and translate algorithm updates and AI search shifts into actionable strategy
• Write research-backed content briefs for internal writers, leading keyword research, content gap analysis, and topical authority building across the content and brand team
• Build and optimise landing pages with design and CRO, balancing UX, conversion performance, and on-page SEO
• Lead backlink outreach end-to-end: prospecting, editor relationships, link reclamation, and guest post quality control
• Own Employment Hero's GEO programme — tracking citation share across ChatGPT, Perplexity, and Google AI Overviews using tools like Profound or Otterly, and applying entity optimisation and content structure to move the needle
• Build repeatable AI-powered workflows using Claude, ChatGPT, Gemini, and others to automate audits, keyword clustering, brief generation, and reporting — daily use, not occasional experimentation
• Report on commercial impact (pipeline and revenue, not just traffic), contribute to weekly and monthly SEO reporting, and help make the function more scalable through smart tooling and process design

Who you are

To thrive at Employment Hero, you’ll need to embody The EH Way - operating with focus, agility, and an obsession with impact. For this role, you’ll also bring

• 3–5 years in a dedicated SEO role — agency, B2B SaaS, or marketplace background preferred
• Proven organic results you can walk through with specifics: traffic, rankings, and pipeline or revenue impact
• Strong technical foundations across crawlability, site architecture, Core Web Vitals, schema, and log file analysis
• Fluent in Ahrefs, GSC, GA4, Screaming Frog, and SEMrush
• Experience coordinating link building campaigns and managing freelancers or suppliers to get execution done — not just running platforms solo
• Daily, habitual use of AI tools (Claude, ChatGPT, Gemini, or similar) — this is a qualifying criterion; at least one repeatable AI-powered workflow you've built and can demonstrate
• Able to report on organic performance in commercial terms: pipeline contribution and revenue influence, not just traffic and rankings
• Clear communicator who can brief a writer, present data to a stakeholder, and explain algorithm changes to a non-technical team — and self-directed enough to own your output in a remote-first environment

What we can offer

At Employment Hero, we don’t just talk about a better way to work - we live it. Joining Employment Hero means

• You will work remotely, with the flexibility to own your time and impact
• You will access cutting-edge tools to amplify your work, knowledge and outputs 
• You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
• You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies 
• You’ll also have access to a wide range of benefits that includes - a very generous parental leave policy, subsidised egg freezing (so you can make the choice that’s right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities 
• Annual Global Gathering - so far we’ve been to Thailand, Vietnam, Bali, Dubai and are excited to meet in Gold Coast in Australia in September 2026

We’re AI-first, so you may meet some of our AI tools early in the process. They help us cut the noise, surface great talent fast and make sure every candidate gets a fair, consistent experience. We verify candidate identity and location as part of our hiring process.

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here employmenthero.com/legals/applicant-policy/

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.