Social Media Art Director (Hybrid from NY or WI)

About the position We’re looking for a Social Media Art Director to lead the creative vision across our social platforms. This role blends concept-driven thinking with hands-on design, ensuring our social content is visually compelling, culturally relevant, and unmistakably on-brand. You’ll collaborate closely with social strategy, marketing, and creative partners to tell stories that connect, engage, and inspire.

Responsibilities

• Own and evolve the visual creative direction for all social media content across platforms (Instagram, TikTok, Facebook, Pinterest, emerging channels)
• Translate brand strategy, campaigns, and trends into scroll-stopping, social-first creative
• Concept, design, and oversee the execution of static, animated, and short-form video content
• Partner with Social, Marketing, Copy, and Production teams to develop cohesive storytelling and campaigns
• Ensure all social assets reflect Lands' End brand guidelines while pushing creative boundaries
• Stay ahead of social, design, and cultural trends, bringing fresh ideas to the table
• Provide art direction and feedback to designers, freelancers, creators, and content partners
• Manage multiple projects on tight timelines without sacrificing quality

Requirements

• 5+ years of experience in art direction, graphic design, or visual creative—preferably with a strong focus on social media
• A standout portfolio showcasing social-first concepts and execution
• Deep understanding of platform-specific best practices and performance-driven creative
• Strong typography, layout, color, and visual storytelling skills
• Experience working with photography, video, motion, and mixed media
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere) and/or comparable tools
• Collaborative mindset with the ability to take feedback, iterate quickly, and lead creatively
• Experience with lifestyle, fashion, or consumer brands
• Familiarity with creator/influencer content and UGC

Nice-to-haves

• Motion graphics or video editing expertise

Benefits

• paid time off
• health
• dental
• vision
• disability benefits

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