Paid Media Lead

As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact. The Paid Media Lead plays a critical role within Ciena’s Digital Marketing team by executing and optimizing global paid media programs that drive measurable business outcomes. This position enables data‑informed media investment decisions through hands‑on campaign management, performance analysis, and cross‑functional collaboration. The role balances strategic media planning with rigorous operational execution across digital channels. How you will make an impact: Collaborate with internal stakeholders and agency partners to plan and activate paid media strategies across awareness, consideration, and demand generation programs Lead planning, launch, and management of paid media campaigns across programmatic, Google Ads, YouTube, Connected TV, and trade publication channels Execute publisher‑direct and trade publication media buys, including sponsorships, high‑impact placements, contextual targeting, and video activations Optimize campaign performance through analysis of audience, conversion, and media data to inform bidding, budgeting, pacing, and targeting decisions Apply audience, contextual, retargeting, intent, and account‑based targeting strategies to improve efficiency and outcomes Translate performance data into clear reporting, insights, and actionable recommendations for stakeholders Partner with analytics, web, content, and regional marketing teams to support attribution, landing page performance, and lead conversion The must haves: Education: Bachelor’s degree in Marketing, Business, or a related field. Experience: 8+ years of experience managing paid media campaigns, including programmatic display and Google Ads. Application of demand‑side platforms, audience strategies, and measurement frameworks to support paid media optimization Utilization of advertising platforms including Google Ads, YouTube, and ZoomInfo Marketing Application of keyword, contextual, and audience targeting techniques with interpretation of campaign and conversion data Experience executing publisher‑direct and trade publication media buys Ability to communicate campaign performance insights and challenge low‑value media investments Nice to haves: Experience in B2B, enterprise, or long buying‑cycle marketing environments Background collaborating with analytics, web, content, and regional marketing teams Exposure to budget planning, forecasting, and performance‑based media allocation Familiarity with privacy, identity, and AI‑driven optimization trends in digital media Ability to translate technical concepts for non‑technical stakeholders Experience managing multiple priorities in a high‑velocity environment Demonstrated problem‑solving and proactive working approach Pay Range: The annual pay range for this position in Canada is $73, 200 - $116, 900 The annual pay range for this position in the USA is $84, 700 - $135, 300 Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available. Non-Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a sales commission. In addition to competitive compensation, Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time. We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence. At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination. Ciena is an Equal Opportunity Employer, including disability and protected veteran status. If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require. Apply To This Job