Sr. Director of Brand ( Beauty company - 100% remote)
Senior Director of Brand Full-Time
- Remote-Friendly
THE ROLE We're looking for a Senior Director of Brand to own our brand identity end-to-end - from visual standards and tone of voice to campaign execution across every channel. You'll be a key decision-maker and the internal authority on what our looks, sounds, and feels like. WHAT YOU'LL OWN
- Define and steward our brand identity - visual language, tone of voice, and messaging standards across all touchpoints
- Lead creative strategy and execution across DTC, TikTok/social, retail (Target), email, and paid channels
- Develop and maintain brand guidelines that scale with the team and external partners
- Partner with Creative, Partnerships, and Product teams to ensure cohesive storytelling across campaigns and launches
- Own brand consistency for retail, including Target in-store and online assets
- Lead and develop a lean creative team; manage agency and freelance relationships
- Contribute to brand storytelling for retail buyers, press, and investor-facing materials
WHAT WE'RE LOOKING FOR
- 7+ years of brand experience, with at least 2 years in a senior or director-level role
- Proven track record building cohesive brand identity for a DTC or CPG brand
- Deep understanding of multi-channel marketing
- Strong creative eye with the ability to both set vision and roll up your sleeves
- Experience working with retail partners (mass or specialty) is a strong plus
- Excellent cross-functional communication and leadership skills
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