Analyst - Enterprise Agentic Search Content
American Express is a company with a long history of innovation and commitment to its customers. The Analyst, Enterprise Agentic Search Content will support the execution of the enterprise content strategy focused on AI-driven discovery experiences, ensuring content is optimized and effective across search ecosystems.
Responsibilities
- Support execution of enterprise content strategy by identifying content gaps, optimization opportunities, and inconsistencies in AI-generated answers
- Assist in implementing frameworks for prompt optimization, structured data, and AI-readable content formats
- Partner with cross-functional teams (Marketing, Product, UX Design, Research, Analytics) to support content initiatives across use cases
- Contribute to maintaining and applying the enterprise insights "spine" (taxonomy of intents, topics, and behaviors) in day-to-day work
- Support source-of-truth mapping efforts and help ensure content accuracy, consistency, and governance standards
- Track and document experimentation efforts, including test setups, results, and key learnings
- Assist in analyzing performance data and generating insights to inform content optimization and strategy decisions
- Support UX and Research initiatives such as journey mapping, prompt testing, and thematic analysis
- Help develop and maintain templates, playbooks, and documentation for content best practices
- Assist with content operations, including editorial planning, workflow coordination, and calendar tracking
- Monitor external trends in AI search, digital content, and competitive landscape to support ongoing optimization
- Collaborate with team members to support training materials and enablement resources for business partners
Skills
- 1–3+ years of experience in content strategy, content operations, SEO/AEO, digital marketing, analytics, or a related field
- Strong interest in AI-driven search, LLMs, and emerging digital discovery platforms
- Experience in industries where content and merchandising is critical
- Familiarity with content management systems, structured content, or metadata is a plus
- Basic understanding of SEO or search ecosystem trends, including conversational or AI-driven experiences
- Strong analytical skills with the ability to interpret data and identify actionable insights
- Excellent attention to detail and ability to manage multiple tasks in a fast-paced environment
- Strong collaboration and communication skills
- Ability to work effectively in a cross-functional, matrixed organization
- Proactive mindset with a willingness to learn and adapt in a rapidly evolving space
- Passion for digital innovation, content, and customer experience
Benefits
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Company Overview