Customer Engagement Manager II – Direct Channel Strategy & Activation (Social Media) – Full‑Time – $70‑80K Salary – California
About arenaflex – Crafting Enchantment Through Innovation
arenaflex is a global leader in entertainment, hospitality, and consumer experiences. With a legacy of storytelling that spans decades, arenaflex blends creativity, technology, and world‑class service to deliver unforgettable moments to guests and fans worldwide. From immersive theme parks and resorts to cutting‑edge digital products, arenaflex’s portfolio reaches millions of people across more than 40 countries. Our mission is simple: “We make satisfaction.” Every day, we empower teams to push the boundaries of imagination, build new experiences, and create lasting memories.
Position Overview – Customer Engagement Manager II (Direct Channel Strategy & Activation)
arenaflex’s Direct Channel Strategy & Activation (DCS&A) team is the engine that drives personalized, data‑driven customer interactions across all touchpoints. As a Customer Engagement Manager II, you will own the day‑to‑day management and execution of direct‑channel campaigns, leveraging advanced analytics, marketing technology, and cross‑functional collaboration to deliver seamless, high‑impact experiences for our guests.
Key Responsibilities
- Serve as the subject‑matter expert for the tools, platforms, and data pipelines used by the DCS&A team to execute campaigns.
- Lead the operational planning, scheduling, and execution of multi‑channel marketing campaigns, ensuring alignment with business objectives and brand standards.
- Design, build, and orchestrate complex campaign flows that integrate email, SMS, push notifications, social media, and in‑app messaging.
- Collaborate closely with cross‑functional partners—including product, analytics, creative, and technology teams—to gather requirements, define campaign logic, and troubleshoot issues.
- Perform rigorous quality assurance (QA) testing of campaigns, monitor performance in real time, and proactively address any delivery or data integrity concerns.
- Analyze campaign results, generate actionable insights, and present findings to stakeholders to drive continuous improvement.
- Document processes, best practices, and standard operating procedures to support onboarding and knowledge sharing across the DCS&A organization.
- Mentor junior team members, providing training, guidance, and support to accelerate their development.
- Participate in and lead special projects that extend beyond routine campaign execution, contributing to strategic initiatives and innovation efforts.
Essential Qualifications
- Bachelor’s degree in Marketing, Business, Computer Science, Data Analytics, or a related field, or equivalent professional experience.
- Minimum 2 years of hands‑on experience writing complex SQL queries, manipulating large datasets, and troubleshooting data quality issues.
- At least 5 years of direct experience managing end‑to‑end campaign lifecycle processes, from planning through execution and post‑campaign analysis.
- Demonstrated ability to translate technical data insights into clear, compelling narratives for non‑technical audiences.
- Strong understanding of relational database concepts, data modeling, and data warehousing principles.
- Proven track record of influencing cross‑functional teams and building consensus through effective communication and critical thinking.
- Experience working in large, matrixed organizations and navigating ambiguity while maintaining focus on deliverables.
- Proficiency with Adobe Campaign Classic and Adobe Campaign Standard platforms.
- Hands‑on experience developing complex marketing flows using multiple direct channels.
- Working knowledge of JavaScript, HTML, and CSS to support campaign execution and troubleshooting.
Preferred Qualifications & Skills
- Advanced degree (MBA, MS) or certifications in data analytics, marketing automation, or related disciplines.
- Familiarity with social media APIs, programmatic advertising, and emerging channel technologies.
- Experience with A/B testing frameworks, statistical analysis, and predictive modeling.
- Strong project management skills, including the ability to manage multiple concurrent initiatives.
- Passion for storytelling and a deep appreciation for the entertainment and hospitality industry.
Core Competencies for Success
- Analytical Mindset: Ability to dive deep into data, uncover patterns, and translate findings into strategic recommendations.
- Technical Acumen: Comfort working with SQL, marketing automation platforms, and front‑end web technologies.
- Communication Excellence: Clear, concise, and persuasive communication with both technical and non‑technical stakeholders.
- Collaboration & Influence: Proven ability to partner across functions, build trust, and drive consensus.
- Detail Orientation: Meticulous approach to QA, data integrity, and documentation.
- Continuous Learning: Proactive pursuit of new tools, trends, and best practices in digital marketing.
Career Growth & Learning Opportunities
arenaflex invests heavily in the professional development of its employees. As a Customer Engagement Manager II, you will have access to:
- Mentorship programs with senior leaders in marketing, analytics, and technology.
- Internal training courses covering advanced data analytics, campaign optimization, and emerging channel strategies.
- Opportunities to work on high‑visibility, cross‑brand initiatives that shape the future of guest experiences.
- Support for industry certifications (e.g., Adobe Certified Expert, Google Analytics) and attendance at leading conferences.
- A clear career ladder that can lead to senior manager, director, or specialist roles within the DCS&A organization or broader marketing leadership.
Work Environment & Culture at arenaflex
Our culture is built on creativity, inclusion, and a relentless focus on guest delight. At arenaflex you will find:
- A collaborative, team‑first atmosphere where ideas are welcomed and celebrated.
- Flexible work arrangements: Monday‑Thursday in‑office, remote Fridays, and a supportive hybrid model.
- Diverse, global teams that bring together perspectives from entertainment, hospitality, retail, and technology.
- Employee resource groups, wellness programs, and community outreach initiatives that foster belonging and purpose.
Compensation, Perks & Benefits
arenaflex offers a competitive total rewards package, including:
- Base salary range of $70,000 – $80,000 per year, commensurate with experience and market benchmarks.
- Performance‑based bonuses and incentive programs tied to campaign success.
- Comprehensive health, dental, and vision coverage for you and your dependents.
- Retirement savings plans with company matching contributions.
- Generous paid time off, holidays, and parental leave.
- Access to exclusive arenaflex experiences, theme‑park tickets, and merchandise discounts.
- Continuous learning stipend, tuition reimbursement, and career development resources.
- Wellness initiatives such as on‑site fitness centers, mental‑health support, and flexible scheduling.
Application Process
We encourage candidates from all backgrounds to apply. arenaflex is an equal‑opportunity employer and values diversity of thought, experience, and perspective. To be considered, please submit the following documents:
- Resume or CV highlighting relevant experience.
- Official transcripts or degree certificates.
- Passport‑size photograph.
- Signature image (if required by the application portal).
Steps to apply:
- Visit the official arenaflex careers page and review the detailed job posting.
- Complete the online application form, ensuring all required fields are filled.
- Upload the documents listed above.
- Submit your application and await a confirmation email.
Why Join arenaflex?
If you are passionate about creating magical, data‑driven experiences for millions of guests, thrive in a fast‑paced, collaborative environment, and want to grow your career at a world‑renowned entertainment brand, arenaflex is the place for you. Our teams are dedicated to pushing the envelope of what’s possible, and we are looking for innovative thinkers who can translate strategy into action.
Take the Next Step
Ready to bring your expertise to arenaflex and help shape the future of guest engagement? Apply today and become part of a legacy of enchantment, innovation, and limitless opportunity.
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