[Remote] Director, Integrated Marketing — Advanced Hydration

Note: The job is a remote job and is open to candidates in USA. The Coca-Cola Company is a dynamic organization seeking a Director of Integrated Marketing for its Advanced Hydration portfolio. This role is responsible for developing and executing integrated marketing strategies across multiple bottling partners, ensuring effective local-market execution and strong cross-functional collaboration.

Responsibilities

• Own and deliver the integrated marketing strategy and annual activation plan for the Advanced Hydration portfolio (BODYARMOR, POWERADE, vitaminwater, smartwater) across multiple bottlers
• Translate national brand and partnership strategies into localized, in-market programs that drive consumer awareness, education, trial, and consistent execution
• Lead bottler-facing marketing communication—aligning bottler leadership and field teams to priorities, timelines, assets, and execution standards
• Serve as the subject-matter expert on bottler and customer passion points, influencing behaviors and activating programs through collaboration and negotiation
• Identify and implement high-impact local marketing opportunities, including experiential, sampling, sponsorship, athlete, and retail activation programs
• Partner cross-functionally with Brand, Media, PR, Social, Shopper Marketing, Consumer Insights, Commercial, and Franchise Leadership to deliver integrated plans across all consumer touchpoints
• Manage the integrated marketing budget for the territory, including planning, allocation, tracking, and reconciliation
• Oversee campaign and program measurement, delivering clear KPIs, post-program recaps, actionable learnings, and recommendations to senior leadership
• Ensure bottlers are fully equipped with tools, assets, and playbooks to execute programs with speed, quality, and consistency

Skills

• Bachelor's degree in Marketing, Business, or a related field
• 8+ years of experience in integrated marketing, field/experiential marketing, shopper marketing, or partnership marketing within a complex, matrixed organization (CPG or beverage strongly preferred)
• Location: Northeast Region (must be in NH, NY, or NJ, or PA)
• Proven ability to translate brand strategy into effective local-market execution across in-store, experiential, digital, and social channels
• Strong experience working with bottlers, distributors, or franchise partners, influencing execution without direct authority
• Demonstrated capability managing marketing budgets, performance measurement, and executive-level recaps
• Excellent communication, collaboration, and stakeholder influence skills
• Highly organized self-starter with the ability to manage multiple priorities and move quickly from strategy to execution
• Strong analytical skills with proficiency in Excel and PowerPoint
• Willingness to travel up to ~50% to support bottler engagement and in-market execution

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
• Relocation Provided: Yes

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