[Remote] Director, Experiential Marketing

Note: The job is a remote job and is open to candidates in USA. ASSA ABLOY is a global leader in door opening solutions dedicated to providing a safe, secure, and accessible building environment. The Director of Experiential Marketing will lead the strategy, execution, and optimization of the company's physical brand presence across tradeshows and display programs, ensuring high-quality branded displays and effective marketing strategies.

Responsibilities

• Lead planning, execution, and optimization of 250+ tradeshows annually
• Ensure consistent brand representation, product accuracy, and operational excellence
• Partner with product, sales, and marketing teams to align tradeshow content with commercial priorities
• Oversee logistics, booth design, vendor management, and onsite execution
• Direct the strategy, scheduling, and operations of the mobile innovation fleet
• Ensure vehicles, displays, and product demos are maintained, updated, and compliant
• Integrate digital lead capture, Salesforce tracking, and Marketing Cloud campaigns
• Track utilization, performance, and ROI of fleet activations
• Manage the creation, installation, and maintenance of branded displays for internal offices and external customer sites
• Ensure displays accurately represent product lines, brand standards, and messaging
• Develop scalable processes for inventory, updates, and lifecycle management
• Use Salesforce, Marketing Cloud, and analytics tools to measure tradeshow performance and pipeline impact
• Build dashboards and reporting frameworks for tradeshows, fleet, and display programs
• Partner with digital teams to integrate campaigns, lead capture, and follow-up workflows
• Lead and develop a high-performing team responsible for tradeshows, fleet operations, and displays
• Foster a culture of precision, accountability, and continuous improvement
• Manage budgets, vendors, timelines, and cross-functional relationships

Skills

• Demonstrated experience working within a high-volume, multi-faceted tradeshow program, with clear understanding of the planning, logistics, timelines, and stakeholder coordination required
• Strong familiarity with the scope, cadence, and operational demands of our tradeshow and experiential programming
• Experience leading programs to include process ownership, prioritization, and continuous improvement
• Proven ability to lead through influence across sales, product, marketing, and operations, even when not owning all resources directly
• Must possess strong decision-making skills, escalate issues to management, and have accountability for outcomes
• Track record of moving from 'doer' to leader who sets direction, standards, and expectations
• Strong program management skills with the ability to oversee multiple workstreams, timelines, and vendors simultaneously
• Experience managing budgets, forecasts, and vendor relationships with an emphasis on accuracy, consistency, and execution quality
• Highly organized, detail-oriented, and able to operate calmly and effectively in fast-paced, deadline-driven environments
• Familiarity working with Salesforce, Marketing Cloud, and event-related reporting tools
• Experience using data to evaluate program effectiveness, identify gaps, and recommend improvements
• Ability to partner with digital and sales operations teams to ensure lead capture, follow-up, and reporting discipline
• Exhibits exceptional public speaking and communication skills, with the ability to deliver clear, engaging presentations to large audiences
• Clear, confident communicator who can translate operational details into insights and recommendations for leadership
• Able to balance strategic thinking with practical execution realities
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 10+ years of progressive experience in marketing, experiential marketing, or tradeshows
• 5+ years of leadership experience, including responsibility for coaching, development, performance management, and workload prioritization
• Previous experience supporting or leading internal experiential, tradeshow, or field marketing programs within the organization
• Direct involvement with mobile assets, permanent displays, or showroom-style environments
• Familiarity with B2B sales environments and longer commercial sales cycles
• Experience working closely with fabrication, logistics, or installation partners

Benefits

• Bonus
• A 401(k) plan
• Education assistance

Company Overview