[Remote] SEO Manager

Note: The job is a remote job and is open to candidates in USA. Tree Care Marketing Solutions is a fast-growing digital marketing agency serving the tree care industry, seeking an SEO Manager to lead their SEO function. This hands-on leadership role involves developing and executing SEO strategies, managing client accounts, and ensuring high-quality execution from the SEO team.

Responsibilities

• Develop and own the SEO strategy for each client account, integrating local SEO, technical SEO, content recommendations, and emerging AEO/AI search opportunities
• Translate client business goals into measurable SEO objectives and quarterly roadmaps
• Partner with the Marketing Strategist to ensure SEO strategy aligns with broader marketing plans
• Stay current with algorithm updates, AI search developments, and tree-care-industry-specific local search trends
• Personally own and execute SEO work for a defined portfolio of accounts
• Conduct local SEO and technical SEO audits, GBP optimizations, citation cleanup, on-page recommendations, and reporting for assigned accounts
• Take the most complex, highest-value, or most-at-risk accounts as a priority
• Use direct execution experience to inform team standards, SOPs, and training
• Manage the SEO Specialist and SEO Assistant: assign work, set priorities, review deliverables, and provide coaching and feedback
• Establish and maintain QA standards for all SEO deliverables across the team
• Identify skill gaps and capacity issues; communicate proactively with the Head of Operations about hiring or training needs
• Document SOPs and refine processes as the team grows
• Conduct regular 1:1s with direct reports
• Lead SEO strategy calls for direct portfolio accounts; join calls for team-managed accounts as the SEO expert when needed
• Translate SEO performance data into executive-ready narratives that connect SEO activity to leads and revenue
• Support the Sales team with site analysis, SEO audits for prospects, and participation in sales calls
• Handle escalations involving SEO performance, ranking issues, or client concerns
• Define and maintain the SEO scorecard
• Oversee monthly and quarterly client reporting; review reports prepared by the team for accuracy
• Build and maintain reporting dashboards (TCMS Analytics Dashboard, Looker Studio, GBP Insights)
• Conduct portfolio-level analysis to identify patterns, risks, and opportunities

Skills

• 5+ years of hands-on SEO experience with at least 2 years managing or mentoring SEO team members
• Must be able to do the work, not just direct it
• Agency experience strongly preferred
• Tree care, home services, or other local-service-business industry experience is a significant plus
• Local SEO strategy and implementation: Advanced
• Google Business Profile management at scale (multi-location): Advanced
• Technical SEO fundamentals (site architecture, indexation, schema, Core Web Vitals): Advanced
• AEO / AI search optimization (Google AI Overviews, ChatGPT, Perplexity): Intermediate–Advanced
• Google Analytics (GA4): Advanced
• Google Search Console: Advanced
• Google Tag Manager: Intermediate
• Looker Studio / Data Studio: Intermediate
• Citation and review management tools (BrightLocal or equivalent): Advanced
• Third-party SEO tools (Ahrefs, SEMrush, Screaming Frog): Advanced
• Project management tools (Monday.com, Notion, Slack): Advanced
• Written and verbal English communication: Excellent
• Team management and people development: Intermediate–Advanced
• Hands-On Capability: Genuinely able to execute the work — not someone who has only managed others doing it
• Strategic Thinking: Sees the bigger picture; connects SEO tactics to client business outcomes
• Leadership: Develops team members, sets clear expectations, gives direct and useful feedback
• Time Management: Can balance execution work with leadership responsibilities without dropping either
• Analytical Rigor: Uses evidence to drive decisions; not gut feel
• Client-Facing Communication: Can present to business owners and executives with confidence
• High Agency: Identifies broken processes and fixes them; proactive rather than reactive
• Adaptability: Stays current with rapidly changing search landscape
• Quality Standards: Will not let work go out the door that does not meet TCMS quality standards

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance
• Work Location: Remote

Company Overview