Direct Channel Strategy & Activation Marketing Campaign Developer
Job title: Direct Channel Strategy & Activation Marketing Campaign Developer in Celebration, FL at The Walt Disney Company
Company: The Walt Disney Company
Job description: Job Posting Title: Direct Channel Strategy & Activation Marketing Campaign DeveloperReq ID: 10119044Job Description:The Direct Channel Strategy and Activation (DCS&A) team is focused on delivering powerful customer experiences across engagement touch points, by applying data and tools to bring marketing to life. The DCS&A team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct channel tactics. We accomplish these capabilities with partnerships internally within Disney as well with vendors and software/data suppliers. You will report to the Manager, Direct Channel Strategy & Activation . You will work in-office Monday – Thursday and be remote on Fridays.You Will:
- Design, build, and sustain end-to-end marketing campaign flows from data selection to HTML development, data validation, proofing and campaign deployment using agile methodology in automation tools such as Adobe Campaign and Salesforce Marketing Cloud
- Perform SQL queries and analyze large datasets in Snowflake database to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues
- Translate technical details and data insights into compelling stories and campaign visions for non-technical marketing partners, fostering alignment through clear communication
- Perform technical analysis, level-of-effort estimation, and contribute to the development of direct channel communications
- Focus on continuous innovation by creating user efficiencies, solving business/customer issues, inventing creative solutions, encouraging communication, and ensuring data accuracy
- Monitor the health and deployment cadence of automated marketing campaigns through various reporting tools.
- Work with quality assurance partners to perform comprehensive testing and proofing prior to launch to ensure accurate campaign execution
- Work with marketing partners to prioritize work based on campaign timelines, balancing urgency and importance amid shifting priorities
- Passion for using data and creativity to connect with customers
- Excellent communication skills, able to simplify complex concepts for both technical and non-technical partners
- Comfortable learning new technologies and collaborating across disciplines
- 2+ years of direct experience with multiple programming languages (Java, JavaScript, HTML, CSS, XML) for email
- Ability to manipulate email code templates, revise modular layouts and provide both strategic and technical direction to creative developers
- Direct experience with email delivery platforms such as Adobe Campaign, Salesforce, or other equivalent campaign management platforms
- Direct experience with SQL analyzing large datasets, perform selects, joins, troubleshoot data issues and validate audience segmentation
- Bachelor's Degree or equivalent experience