All roles

Fiat - User Growth Marketing Manager - Strategy

Remote · USA Full-time New today

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Join

Binance’s Fiat Team, one of our core business lines, to scale global user growth. You'll work across teams (BD, Product, Marketing, Regional) to build structured, data-driven strategies that drive acquisition, activation, and retention.

Requirements

  • Optimize growth & retention strategies based on our current global fiat ecosystem
  • Lead full-funnel user journeys: acquisition → activation → retention → conversion
  • Drive multi-channel user acquisition (KOLs, social, SEO/ASO, referrals, communities)
  • Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
  • Run rapid A/B tests, iterate growth models, and improve user quality
  • Tailor strategies for local markets with deep user insights
  • Collaborate cross-functionally to bring strategies to life
  • Responsibilities

  • 8+ yrs in user growth/performance / digital marketing
  • Global market experience (MENA, LATAM, SEA, Africa, etc.)
  • Strong data mindset, familiar with growth tools & KPIs
  • Internet, Web3, or fintech background preferred
  • Excellent English communication; multilingual is a plus
  • Adaptable, entrepreneurial, and hands-on
  • Additional Information

    Why Binance

    • Shape the future with the world’s leading blockchain ecosystem

    • Collaborate with world-class talent in a user-centric global organization with a flat structure

    • Tackle unique, fast-paced projects with autonomy in an innovative environment

    • Thrive in a results-driven workplace with opportunities for career growth and continuous learning

    • Competitive salary and company benefits

    • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

    Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

    By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

    Apply to this Job

    Related roles

    Binance Accelerator Program - Marketing (Web3 Earn)

    Remote · USA Full-time

    Affiliate BD - Greater China

    Remote · USA Full-time

    Senior Litigation Lead Counsel

    Remote · USA Full-time

    Global Regulatory Legal Head

    Remote · USA Full-time

    Binance Accelerator Program - Frontend Engineer - Web3 Wallet

    Remote · USA Full-time

    Data Scientist, LLM (AI Agent)

    Remote · USA Full-time

    Screening Escalations Analyst

    Remote · USA Full-time

    Earn Business Development (Dual Currency & BTC)

    Remote · USA Full-time

    Binance Accelerator Program - Backend Engineer (Java), Risk

    Remote · USA Full-time

    DOD SkillBridge

    Remote · USA Full-time

    Executive Assistant (UK only, fully remote)

    Remote · USA Full-time

    Experienced Commercial Insurance Customer Service Representative – Delivering Exceptional Support and Building Lasting Client Relationships at blithequark

    Remote · USA Full-time

    Product Strategy Manager

    Remote · USA Full-time

    ERP Cloud Test Automation Engineer

    Remote · USA Full-time

    Experienced Data Entry Specialist – Remote Healthcare Position at arenaflex

    Remote · USA Full-time

    Patient Account Representative-Call Center/Customer Service (REMOTE)

    Remote · USA Full-time

    [Remote] Services Solutions Sales Director

    Remote · USA Full-time

    Experienced Remote Customer Experience Advisor – Delivering Exceptional Support for Innovative Technology Products at blithequark

    Remote · USA Full-time

    Associate

    Remote · USA Full-time

    Pre-Sales Engineer (Agentic AI Automation)

    Remote · USA Full-time